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IXR: Innovation Expanding Retail
119021, Russia, Moscow, Timura Frunze 11, Housing 33
Pick-up points
Pick-up points
The culture of bargain shopping is gaining momentum in Russia.

This is evidenced by the popularity of "Black Fridays", and the growth in the number of pick-up points and checkpoints. The “book now, pick later” model is part of the new consumer behavior.


Deploying a network of pick-up points requires investment, including hiring new employees to work at the checkout and serve customers. However, these costs can be optimized with self-service systems - stand-alone checkouts, self-scanning devices, mobile scanning and payment applications.